With the rapid development of AIGC (generative artificial intelligence) technology, the digital human industry is welcoming unprecedented development opportunities. From cultural tourism, e-commerce to finance and other industries, digital humans have been widely integrated into our lives, becoming spokespersons, anchors, announcers, customer service and intelligent assistants. However, behind this prosperous scene, the digital human industry is also facing technical challenges and high costs.
1. AIGC technology promotes the development of the digital human industry
The emergence of AIGC technology, especially the birth of the ChatGPT-like language model, has greatly promoted the progress of the digital human industry. These technologies not only solve the pain point of digital humans “only reading scripts and not being able to interact”, but also improve the efficiency and diversity of content creation through generation algorithms, reducing costs and barriers. At the same time, the continuous advancement of technologies such as modeling rendering and AI-generated motion capture has also made the performance of digital humans more natural and closer to humans.
2. Digital people have a wide range of application scenarios
At present, digital people have penetrated into all walks of life and become a new generation of productivity and creativity. In the B-end market, digital people are mainly used in customer service, marketing, cultural and tourism tour guides, and AI live broadcasts. In the C-end market, although it is still in its infancy, it has great potential in the future. With the continuous advancement of technology and the reduction of costs, everyone may have their own digital person in the future.
3. Technical challenges and cost issues
Although the digital human industry has broad prospects, it also faces some challenges. First of all, technical challenges are one of the important factors restricting the development of the digital human industry. For example, in customer service scenarios, how digital humans can quickly and accurately answer users’ questions and avoid making up answers is an urgent problem to be solved. In addition, the production cost of digital humans is also high, especially 3D digital humans, which may cost more than 1 million. For companies that want to get involved, they need to carefully calculate the input-output ratio.
4. Future Outlook
Looking ahead, the digital human industry will continue to maintain a rapid development trend. With the continuous advancement of technology and the reduction of costs, digital humans will play a role in more fields and bring more convenience and fun to mankind. At the same time, digital humans will also become an important part of the digital economy and promote the digital transformation of the economy and society. In short, the rise of AIGC technology has brought unprecedented development opportunities to the digital human industry. In the face of technical challenges and cost issues, we need to continue to explore and innovate to promote the sustainable and healthy development of the digital human industry.
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