As technology continues to progress and the market becomes more developed, virtual humans—a new type of digital existence—are progressively becoming more prevalent in a variety of industries. Different business models must be created to satisfy market demand because different types of “virtual person” have varied functions, application scenarios, and value propositions. The main components and approaches of business model creation for various virtual human kinds will be examined in this article.
1. The creation of a virtual idol business model
The business model design of virtual idols primarily concentrates on brand image endorsement and fan economics because they are virtual individuals with image value at their core. First of all, a lot of resources, including modelling, rendering, CG production, and other technologies, must be used by virtual idol designers in order to produce an eye-catching image. Virtual idols can act as image spokespersons to increase brand value and market influence by collaborating with well-known brands.
The designers of virtual idols can profit from licencing, sponsorship deals, and other business model components. In addition, they can build fan bases on social media by interacting with followers through the publishing of images, brief films, and other content. From there, they can create ancillary products, host offline events, and other activities to realise the monetization of the fan economy.
2. Developing a Business Model for Skilled Virtual Humans
Because skilled virtual workers view their performance as their primary asset, the development and dissemination of performance content should be the main focus of the business model. Since these virtual individuals typically require professionals to run, a significant amount of the cost structure is devoted to labour. Talented virtual individuals can work with media platforms to create business models that allow them to get money through the sharing of performance content and paid viewing.
Furthermore, social media and live broadcast platforms allow gifted virtual individuals to engage with their audience and generate additional revenue through contests, subscription plans, and other means. In order to increase their revenue streams even more, they can also collaborate with brands to do endorsements and commercial performances.
3. Designing a Functional Virtual Human Business Model
The essential value of functional virtual workers is the specific tasks they can perform; so, the design of the business model should prioritise the realisation of these tasks and the enhancement of efficiency. This kind of virtual workforce is typically employed in situations where human labour is not enough to accomplish repeated tasks, like in banks and customer service. Functional virtual individuals can generate income through service fees, subscription fees, and other means according to the design of their business model.
Yet, by streamlining procedures and boosting productivity, functional virtual humans can also assist businesses in cutting expenses and raising profits. For instance, businesses can boost sales, enhance customer happiness, and offer round-the-clock service using clever CSR solutions.
4. Designing Identity-Based Virtual Humans as a Business Model
In the metaverse, identity-based virtual persons exist as the user’s representation, and social interaction and personalised customisation should be the main focuses of the business model design. The urge for people to have their own images in the virtual world is growing as the metaverse becomes more and more popular. Consequently, there might be a sizable population of identity-based virtual individuals.
In terms of business model design, those who create virtual identities for people might make money by exchanging virtual goods, offering individualised customisation services, and other means. In addition, they can create online social networks that encourage user engagement and allow revenue generation through membership plans, advertising, and other means.
5. Crucial elements and techniques for designing business models
The following crucial elements and tactics are necessary for the success of business model creation, regardless of the kind of virtual person:
Prioritise defining the user’s needs and the target market. In order to ascertain the value proposition and positioning of virtual humans, producers must possess a thorough comprehension of the features of the target market and conduct an analysis of user preferences and wants.
Optimise the cost structure second. Multiple links are involved in the creation and operation of virtual beings, therefore manufacturers must work together and innovate in technology to cut costs and boost profitability.
Creating a strong partnership comes in third.” Virtual person” can be more effectively promoted and applied, and their commercial worth can be realised, by forming close collaborations with media platforms, companies, technology providers, and so forth.
Lastly, consider user engagement and experience. Virtual persons’ ability to build positive, interactive relationships with users is just as important to their success as the technology itself. Producers must always work to enhance consumer pleasure and loyalty while also optimising the user experience.
In conclusion, various virtual human kinds necessitate various business structures in order to satisfy consumer demand. Producers may create effective virtual human products and bring new prospects and vitality to the market by focusing on user experience, building alliances, streamlining value propositions, and optimising cost structures.
The business model design for virtual humans will keep developing and innovating due to the steady improvement of technology and the growing maturity of the market. We anticipate seeing more creative and useful business models appear in the future, which will give the virtual human sector fresh momentum. The government, businesses, and other facets of society should simultaneously focus more on and support virtual human technology in order to encourage its safe development and sustainable development.
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