With the wave of digitization sweeping the world today, Tencent Cloud, with its powerful big model technology, has become a key force in driving the digital transformation and future development of enterprises. From the rapid growth of its advertising business to the intelligent upgrade of its enterprise-level SaaS products, Tencent Cloud has not only achieved a technological leap internally, but has also actively promoted AI technology in the external market, helping thousands of industries to realize intelligent change.
1. Big model technology: a new engine for Tencent Cloud's performance growth
Tencent Cloud’s breakthrough in AI big model technology has become a new engine for its performance growth. According to Tencent’s Q1 2024 financial report, the advertising business segment achieved 26% year-on-year growth, with AI-driven creative tools for advertising materials becoming an important means of growth. This achievement was made possible by Tencent Cloud’s upgrade of its advertising technology platform and the introduction of big model technology to enhance the creativity and effectiveness of advertising materials.
In terms of enterprise SaaS products, Tencent Cloud also realized significant growth. Tencent’s enterprise-level SaaS products such as Enterprise WeChat, Tencent Meeting, Tencent Document, Tencent Enterprise Point, and so on, have all been connected to Tencent’s hybrid big model and realized intelligent upgrades. The intelligent upgrading of these products not only improved user experience, but also expanded the base of paying users, with the revenue growth of Enterprise WeChat and Tencent Meeting exceeding 100%.
2. Tencent Cloud's Strategic Positioning and Practice of Big Model Technology
Tencent Cloud’s strategic positioning of big model technology is very clear, namely “industrial utility”. In Tencent Cloud’s view, the creation of a large model is only the starting point, and landing the technology in industrial scenarios and creating value is the goal. To this end, Tencent Cloud has widely verified the practicality of AI technology internally, and is committed to promoting the application of AI technology in external industrial scenarios.
On the modeling side, Tencent Cloud has launched a self-developed hybrid large model. This multi-size LLM model matrix covers parameter scales from tens of billions to trillions of levels, and has layouts under different parameter counts. Among them, the largest model has been expanded to trillion-level parameter scales, achieving leadership in several aspects. In addition, Tencent Cloud provides model services in multiple sizes to meet the needs of different enterprises and individual developers.
On the tools side, Tencent Cloud has launched a new native toolchain for big models. This toolchain includes three PaaS products: “Big Model Knowledge Engine”, “Big Model Image Creation Engine” and “Big Model Video Creation Engine”. These products can help enterprises improve quality and efficiency in knowledge services, image and video creation, and realize rapid deployment and production.
On the application side, Tencent Cloud actively promotes the application of AI technology in various industries. Through cooperation with industry partners, Tencent Cloud applies AI technology to a variety of industries, including finance, healthcare, education, and travel, helping enterprises achieve intelligent upgrading and digital transformation.
3. Innovation and breakthroughs in Tencent Cloud's big model technology
Tencent Cloud has demonstrated significant innovation and breakthroughs in the field of big model technology, which are mainly reflected in the following three major aspects:
First, in terms of model upgrading, Tencent Cloud’s hybrid big model adopts an advanced hybrid expert model (MoE) structure, an innovation that significantly improves the overall performance of the model and realizes significant performance gains compared to the previous generation of models. At the same time, in order to meet the needs of different scenarios, Tencent Cloud has also introduced modeling services in multiple sizes to provide users with more flexible options.
Second, in terms of multimodal capabilities, Tencent’s hybrid large model has continued to be iteratively upgraded in the multimodal field, and in particular, it has realized leading technologies in the areas of raw graphics, raw video and raw 3D. This progress has provided enterprises with richer application scenarios and promoted the widespread application of multimodal technology in various industries.
Finally, Tencent Cloud actively promotes open-source cooperation in big model technology. The Hybrid Vincennes Big Model has been fully open-sourced and has gained the attention and participation of many developers. In addition, Tencent Cloud plans to open source MoE models of various sizes to the outside world, aiming to promote the sharing and development of the technology and inject new vitality into the entire field of large model technology.
These innovations and breakthroughs fully demonstrate Tencent Cloud’s strength and determination in the field of large model technology, and inject new momentum into the development of the entire industry.
4. Looking to the future: the broad prospects of Tencent Cloud's big model technology
Looking ahead, Tencent Cloud’s big model technology will continue to lead the new wave of enterprise digital transformation. With the continuous development of technology and the expansion of application scenarios, Tencent Cloud will continue to introduce more advanced big model technology and tool chain products to provide enterprises with more comprehensive, efficient and intelligent digital transformation solutions. At the same time, Tencent Cloud will also actively cooperate with partners in various industries to jointly promote the application and development of AI technology in various industries and create greater value for enterprises.
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