With the rapid development of artificial intelligence technology, AIGC (artificial intelligence-generated content) and virtual human technology are gradually moving from science fiction to reality, bringing unprecedented changes to various industries. However, just as there are two sides to a coin, the new technology has brought unlimited possibilities and at the same time triggered many controversies and risks. Jitterbug, as a leader in the short video field, has recently released the AIGC platform specification and industry initiatives, which undoubtedly point the way for the development of this field.
I. The Rise and Controversy of AIGC
In recent years, the rapid development of AIGC technology has enabled machines to automatically generate multimedia content such as text, images, audio, and even video. This not only greatly enriches the diversity of content creation but also lowers the threshold of creation. However, with the increasing number of AIGC contents, some problems have been gradually exposed. The most prominent of these is that due to the highly realistic nature of AIGC content, it is often difficult for the public to distinguish between the virtual and the real, thus giving rise to a series of ethical and legal issues.
In response to this problem, Shake has proposed labeling requirements for AIGC content in its latest announcement. Publishers are required to prominently label AI-generated content so that other users can clearly identify the boundary between virtual and reality. At the same time, Jitterbug will also provide a unified AI-generated content labeling capability to help creators label more easily. This initiative undoubtedly lays a solid foundation for the standardized management of AIGC content.
II. Development and Standardization of Virtual People
Another important technology in parallel with AIGC is the virtual person technology. By constructing digital virtual images and combining natural language processing, speech synthesis, and other artificial intelligence technologies, virtual people can interact with users in real time, bringing users a new experience. However, with the widespread application of virtual human technology, some potential risks are gradually emerging. For example, the identity authentication problem of avatars and the abuse of AI live streaming have become urgent problems.
In order to solve these problems, Jitterbug put forward the registration and authentication requirements for avatars in its announcement. Virtual people need to register on the platform and ensure the authenticity of their identity through real-name authentication. At the same time, Jitterbug also banned completely unmanned AI live broadcasts to prevent the risk of abuse of AI live broadcasts. This initiative is not only conducive to protecting the rights and interests of users but also helps to maintain the good ecology of the platform.
III. The Impact of The New Regulations on Short Videos and Live Broadcasts
Shake’s new regulations will undoubtedly have a far-reaching impact on the field of short video and live broadcasting. First of all, for content creators, they need to handle AIGC content more carefully and ensure proper labeling before publishing. This will help improve the quality and credibility of the content and enhance users’ trust. Second, for users of avatar technology, they need to follow the platform’s registration and authentication requirements to ensure that avatars are authentic and reliable. This will help reduce the spread of false information and misleading content and protect the interests of users.
In addition, the new regulations will also impact business users, such as e-commerce sellers. They can utilize AIGC and avatar technology to enhance product display and user experience, but they also need to follow the platform’s regulations and requirements to ensure content compliance and authenticity. This will help maintain the order of fair competition in the e-commerce market and promote the healthy development of the e-commerce industry.
IV. Are Avatars Still Good Business?
Although the new regulations impose certain restrictions and requirements on avatar technology, avatars, as a technology with great potential, still have broad market prospects and business opportunities. Firstly, avatar technology can provide more flexible and diversified marketing tools for enterprises, helping them to better interact and communicate with consumers. Secondly, avatar technology can also be applied to online education, entertainment, games, and other fields to provide users with a richer and more interesting content experience.
Of course, the development of avatar technology also needs to follow certain norms and ethical guidelines. Enterprises need to ensure that the identity of avatars is real and reliable and avoid using avatar technology for false propaganda and misleading marketing. At the same time, enterprises also need to pay attention to the privacy and rights protection of users to ensure that users can be fully protected and respected when using avatar technology.
V. A New Era of Standardized Management of AIGC
With the continuous development of AIGC and virtual human technology, standardized management has become an inevitable trend. Jitterbug’s new regulation has undoubtedly set a benchmark and demonstration for the development of this field. In the future, with more platforms and enterprises joining in this field, we have reason to believe that AIGC and avatar technology will usher in a broader application prospect and a more standardized management system. Meanwhile , we also need to pay attention to the ethical and legal issues brought about by the development of new technologies and strengthen regulation and self-discipline to ensure the healthy development of the technology and fulfillment of social responsibility.
Are you ready to dive deeper into the topics you love? Visit our website and discover a treasure trove of articles, tips, and insights tailored just for you!
