Driven by the wave of digitalization, the virtual digital person industry is ushering in unprecedented development opportunities. According to the “virtual digital person in-depth industry report” predicts that by 2030, the overall market size of China’s virtual digital person will reach a staggering 270 billion yuan, of which the market size of the “service virtual person” will also exceed 95 billion yuan. This huge market potential has attracted countless companies scrambling to layout, forming a fierce “melee”.
1. The Rise and Status of the Virtual Digital Person Industry
As a combination of artificial intelligence and virtual reality technology, virtual digital people have developed rapidly in recent years. They not only have realistic appearance and movements, but also realize real-time interaction with humans through natural language processing, voice recognition and other technologies. With the rise of large models, the industrial landscape of the virtual man is also undergoing profound changes, from the production process to reduce the cost of technological breakthroughs, the application of virtual man is expanding the scene, the commercialization process is also gradually accelerated.
2. The Manufacturers "melee" Behind The Technology Game
In this fierce “melee”, vendors of different backgrounds have joined the battle, forming four core categories of vendors: Internet vendors, native vendors, change of channel vendors and cross-border vendors. Each of these vendors has its own characteristics, technical routes and business models are different.
With their huge business systems and deep technical accumulation, Internet majors use virtual digital people as a business supplement to serve financial, cultural and tourism, automotive and other scenarios. The native vendors, on the other hand, have laid out the digital person field earlier and accumulated rich technical experience and scene exploration capabilities. Track-changing vendors, on the other hand, have entered the digital person track through the extension of their original technology, realizing track-changing. Crossover vendors have explored digital person technology based on their own business scenarios and opened up new business areas.
At the technical level, the production of virtual digital people involves modeling, driving, rendering and other aspects. With the wide application of AIGC technology, the production cost of virtual people has been significantly reduced, and the technical threshold has been lowered accordingly. This attracts more participants to join this pioneering market. At the same time, the rise of large models also brings more realistic communication capabilities and real-time interactive experience for virtual people.
3. The Application Scenarios and Business Model of Virtual Digital Man
The application scenarios of virtual digital people are very wide, including but not limited to e-commerce live broadcast, virtual idol, intelligent customer service, online education and other fields. The demand for these scenes has driven the continuous development and improvement of virtual digital person technology.
In terms of business models, different manufacturers have different goals. The big Internet vendors mostly use virtual people as a business supplement to serve their own core strategies. The native vendors and channel-changing vendors, on the other hand, provide more services to the outside world and achieve profitability through technology output and customized solutions. Cross-border vendors, on the other hand, empower their own business through digital person technology to realize business transformation and upgrading.
4. The Future Outlook of the Virtual Digital Person Industry
With the continuous progress of technology and market expansion, the virtual digital person industry will usher in a broader development prospects. In the future, virtual digital people will be applied in more fields, such as smart cities, intelligent transportation, healthcare and so on. At the same time, with the popularization and application of technologies such as 5G, cloud computing, and the Internet of Things, the interaction capability and intelligence level of virtual digital people will also be further improved.
However, the development of the virtual digital person industry also faces some challenges and problems. For example, the lowering of the technological threshold may lead to increased competition in the market, and manufacturers need to continuously improve their technical strength and market competitiveness. At the same time, the application scenarios and business models of virtual digital people also need to be continuously explored and innovated to meet the constant changes and upgrades in the market.
In short, the virtual digital person industry is in a rapid development stage, the market scale is huge and unlimited potential. Vendors need to seize the opportunity to innovate and make breakthroughs in order to realize their own sustainable development and competitive advantage in the market.
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