With the approach of the annual mid-year shopping festival 618, the e-commerce live broadcast industry is ushering in a new change. In this era of live with goods, the integration of AI technology allows e-commerce live into a new 3.0 era, in which the Jingdong cloud rhinoceros to create the “procurement and marketing Dong” AI digital people live to become the leader of this change.
E-commerce live industry has shown explosive growth in recent years, according to statistics, over the past five years, the industry scale growth of more than 10.5 times. In this, the store broadcast market size accounted for more than 51.8%, showing the trend from “traffic” to “retention” change. Store broadcasting focuses more on the accumulation of long-term user assets, rather than only pursuing instantaneous sales. However, with the successive “overturning” of head anchors and the advancement of platform “de-heading”, brands and platforms have begun to seek a more stable and controllable way of live broadcasting.
The development of AI big model for e-commerce live brought a new idea. Jingdong cloud rhinoceros to create the “procurement and marketing east brother” AI digital human live, with its unique charm, attracted the attention of many brands and enterprises. Compared with the real anchor, “procurement and marketing Dong” not only has a strong intelligent ability, but also can maintain brand independence while reducing the dependence on a single anchor, to ensure that the user viscosity is focused on the goods themselves.
Jingdong cloud speech rhinoceros full link AI solution, through the e-commerce live streaming, live, service and other aspects. In the attraction link, the AI outbound call technology can communicate with the user in a highly efficient and personalized way, quickly generate live streaming material, and effectively improve the efficiency of attraction. According to statistics, a head projector brand using the Jingdong Cloud AI outbound call to do brand self-broadcasting diversion, compared with natural flow, diversion efficiency increased by more than 300%.
In the live broadcasting session, the AI digital person of the “picking and selling east” has won the recognition of the market and users with its efficient and stable performance. With a basic model trained on more than 50,000 hours of voice data and an integrated end-to-end technology route, “Caixiangdongo” is able to realize an extremely fast start from 0 to 1 within 2 hours. Its performance and conversion power are not losing real anchors, mainly focusing on mining the value of long-tail traffic, the average idle time live conversion rate increased by 30%.
The success of the Jingdong Cloud speech rhinoceros digital people lies not only in its advanced technical support, but also in its deep understanding of the e-commerce industry and the continuous improvement of product power. After full access to the speech rhinoceros big model, the Jingdong Cloud speech rhinoceros digital person can cover 70% of the common inquiries in the live broadcast room on the basis of zero configuration, and the accuracy of the answer to the product recommendation is over 90%. This ability not only improves the user experience, but also brings higher commercial value for the brand.
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