In the wave of digital technology, the concept of “avatars” has risen like a new star, generating widespread interest and discussion. However, do we really understand the nature and potential of “avatars” in the midst of this boom?
First of all, let’s clarify the definition of “avatar”. It is not simply an animated character or a game character, but an anthropomorphic image created using CG technology, which is endowed with unique personality traits and emotional expression, and runs on a computing device in the form of code and data. They look like real people, but are more digital and technological, with the ability to communicate with people.
With the rise of the metaverse, the concepts of digital people, avatars, and virtual idols have begun to intertwine, leading to a degree of confusion. However, there are clear boundaries between these concepts. Avatars are more than just static images or models; they can “move” and interact with users in real time through natural language processing, machine learning, and other technologies. Digital people are more focused on the use of technology, based on AI, through algorithms and data analysis to achieve intelligent interaction.
The history of avatars can be traced back to the 1980s, when technological limitations made their presentation relatively simple. However, as technology continues to advance, the image and functions of avatars have been greatly enhanced. 2007 saw the birth of Hatsune Miku, an important milestone in the evolution of avatars from niche to mass. She won wide popularity with an avatar’s voice and unique image, and became a source of inspiration for many music creators and anime fans.
In recent years, with the rise of the meta-universe and the development of Internet technology, avatars have begun to move into various fields. On short video platforms, avatars have become an important force in content creation; on e-commerce sites, avatars have become the new favorites of live bandwagons; in collaborative offices, avatars have even become our colleagues. These changes have not only enriched our lifestyles, but also brought new marketing and business models for enterprises and brands.
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