With the rapid development of science and technology, AI digital people, as an emerging product of technology, have begun to gradually come into people’s view, especially in the field of short videos. They have attracted the attention of many content creators and enterprises with the advantages of saving time, money and effort. However, can AI digital people really completely replace real people and lead the field of short videos? This article will discuss the application, challenges and future prospects of AI digital people in the field of short video from multiple perspectives.
I. Advantages and development potential of AI digital people in the field of short video
The rise of AI digital people in the short video field has revolutionized content creation. Its unique time efficiency, cost-effectiveness, and stability and reliability have made AI digital people the center of attention for many creators and enterprises.
AI digital people have demonstrated extreme time efficiency. Once the initial video recording and the capture and learning of expressions, language and other behaviors are completed, subsequent content production becomes exceptionally easy. Creators only need to input through text, and the AI digital person can quickly generate video content, greatly saving time and energy and making the speed of content output increase exponentially.
In terms of cost-effectiveness, the input cost of AI digital people is relatively low. Compared to the cost of labor, the price of AI digital man ranges from a few thousand to a few tens of thousands, and there is no need to consider additional expenses such as personnel wages and social security. What’s more, the AI digital person is available all year round, no need to worry about illness, leave, etc., which saves a lot of human resource costs for the enterprise.
The stability and reliability of AI digital people is also a major advantage. They are not affected by human factors such as emotions and fatigue, and are able to maintain stable output quality and efficiency. This is undoubtedly a huge advantage for enterprises that require long-term, stable content output. Whether it is a news broadcast, product introduction or corporate promotion, AI digital people can bring high-quality content output for enterprises with professional images, voices and expressions.
II. How ordinary people should look at AI digital people
For ordinary people, buying and using AI digital people for short video content creation needs careful consideration. First of all, although AI digital people save time and labor, the creation of content still needs to rely on human intelligence and creativity. Over-reliance on AI digital people for content creation may cause creators to lose their ability to innovate and their desire to express themselves. Second, from the perspective of the platform, excessive use of AI digital people may lead to problems such as content homogenization, character risk, and content formatting. This will have a negative impact on the entire short video content ecosystem.
Therefore, for ordinary people, they should rationally look at the application of AI digital people in the field of short videos. In the process of creation, AI digital people can be appropriately utilized to assist in creation, but they should not completely rely on them for content output. At the same time, it should also focus on cultivating its own creativity and expression ability to better adapt to the development of the short video content ecology.
III. Platform's attitude towards AI digital people
From the platform’s perspective, although AI digital people can improve the efficiency and scale of content production to a certain extent, they may also have a negative impact on the platform’s content ecology. First, excessive use of AI digital people may lead to the problem of content homogenization, making a large amount of video content tend to be consistent in form and style, lacking diversity and innovation. This will reduce users’ interest in and stickiness to the platform. Secondly, as the output of AI digital people is based on preset algorithms and templates, it is difficult to ensure the authenticity and credibility of the content. If a large number of AI digital people are used for content output, it may trigger a crisis of trust among users in the platform’s content. Finally, from a business perspective, over-reliance on AI digital people may lead to a decline in the competitiveness of the platform in terms of content creation. This is because true innovation and value often come from human intelligence and creativity rather than the output of machines.
Despite the limitations and challenges of AI digital people in the field of short videos, their future prospects for development are still worth looking forward to. With the continuous progress of technology and the expansion of application scenarios, AI digital people are expected to realize breakthroughs and innovations in more fields. For example, AI digital people can play a greater role and value in the fields of virtual idols, game roles and online education. At the same time, as people’s acceptance and cognition of digital technology continues to improve.
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