With the boom of cross-border e-commerce business, anchors have become a key bridge between brands and overseas consumers. However, language barriers and high labor costs have become a major challenge for many small and medium-sized enterprises (SMEs) to enter the overseas market. Against this backdrop, digital human anchors are becoming a new favorite in the cross-border e-commerce sector with their low-cost and multi-language advantages.
I. The dividends and dilemmas of cross-border live broadcast e-commerce
In recent years, the rise of cross-border live e-commerce has brought rich returns for many enterprises. Andy, as a cross-border anchor, broadcasts live in the U.S. market from 1:00 a.m. to 5:00 a.m. every day, and the average daily number of people online in his company’s TikTok account is more than 4,000, and the performance of a single anchor can reach $50,000 to $100,000 a day. This achievement undoubtedly proves the huge potential of cross-border live e-commerce.
However, as competition in the market intensifies, cross-border live e-commerce also faces many challenges. Among them, language barriers and high labor costs have become key constraints for SMEs. For many SMEs, hiring a live human anchor who is fluent in multiple languages is undoubtedly a huge expense.
II. The Rise of the Digital Human Anchor
It is against this background that digital human anchors are gradually emerging with their unique advantages. Lu Wenbin, CEO of Shanghai Yuanji Zhi Intelligent Technology Co., Ltd, said that digital human anchors can break through the language barrier and realize low-cost, high-efficiency live broadcasts. At present, the AI digital anchor SaaS platform they developed has supported most of the mainstream platforms overseas, and there are enterprises that have begun to carry out preliminary test applications.
The advantage of digital human anchors lies in their multilingual capabilities and stability. Relying on AI technology, digital people have been able to generalize more than 400 languages, easily responding to the needs of consumers in different countries and regions. At the same time, digital human anchors are characterized by professionalism, emotional stability and never fatigue, and can continue to create value for the brand.
III. Application of Digital Human Anchor in Cross-border E-commerce
The application of digital human anchors in cross-border e-commerce has been gradually popularized. Take Andy’s company as an example, they have begun to try to use digital human anchors for live broadcast. Through pre-testing, they found that digital human anchors have significant advantages in attracting users and increasing conversion rates.
In addition, the digital human anchor can also be customized according to the needs of the brand. For example, enterprises can customize the image, words and actions of their own digital human anchors according to their brand image and market demand. This highly customized service makes the digital human anchor can better meet the needs of the brand and enhance the brand image and market competitiveness.
IV. The future outlook of digital human anchor
With the continuous progress of technology and the expansion of application scenarios, the application prospects of digital human anchor in the field of cross-border e-commerce will be more broad. In the future, digital human anchors will not only be brand evangelists, but also become an important bridge for brand-consumer interaction. Through continuous learning and optimization, digital human anchors will be able to more accurately grasp consumer demand and market trends, creating greater value for the brand.
At the same time, with the continuous development of digital human technology, the level of intelligence of the digital human anchor will also continue to improve. In the future, the digital human anchor will be able to have a richer emotional expression and more intelligent interaction capabilities, to bring consumers a more realistic and vivid shopping experience.
In conclusion, digital human anchors are gradually becoming the new favorite in the field of cross-border e-commerce with their low-cost and multi-language advantages. With the continuous progress of technology and the expansion of application scenarios, digital human anchors will play a more important role in the field of cross-border e-commerce, creating greater value for the brand.
Are you ready to dive deeper into the topics you love? Visit our website and discover a treasure trove of articles, tips, and insights tailored just for you!
