With the wide application and popularization of virtual man, more and more brands and enterprises have begun to layout the virtual man track, trying to seize the market opportunity through this emerging field.
According to the data of AiMedia Consulting, China’s virtual person driven industry scale and core market size reached a staggering figure respectively in 2021, and showed a strong growth trend. This market size is expected to expand further by 2025. This trend has not only attracted the participation of large Internet platforms and technology companies, but also inspired the enthusiasm of many small and medium-sized technology enterprises.
In the process of laying out avatars, the brand side, the Internet platform side and the production company side are the main players. They have launched virtual person products with their own characteristics through different ways and strategies.
Brands build closer ties with young consumers by creating virtual spokespersons, virtual idols and other images. For example, KFC’s “Virtual Netflix Colonel” has won the hearts of consumers with his unique image and personality, while Watson’s “Watson Wilson” has attracted a large number of fans with his real-time changing image and personality. These avatars not only bring more exposure and attention to brands, but also provide a new way for brands to interact with consumers.
Internet platforms provide a more immersive experience for users by developing virtual social platforms and virtual communities. For example, on virtual social platforms, users can create their own virtual images and interact and communicate with other users in real time; in virtual communities, users can participate in a variety of activities and discussions, and feel a different atmosphere and experience from the real world. These platforms not only provide users with more entertainment and socialization options, but also provide brands and businesses with more marketing and promotion channels.
The production company side, on the other hand, provides more professional support to brands and businesses by offering services such as avatar production and operation. They utilize advanced technology and rich experience to create unique avatar images for brands and businesses, and provide a full range of operation and promotion services. These services not only help brands and enterprises better realize the application and promotion of avatars, but also promote the development and progress of the entire avatar industry.
In short, with the continuous development and improvement of avatar technology, avatars will play a more important role in the future. They will become a new way out of brand marketing and an important support point for business models, bringing more opportunities and challenges for enterprises and brands. At the same time, we also need to continue to learn and explore new technologies and application methods to better cope with future changes and challenges.
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