In the rapid development of science and technology today, digital human technology, as a new star in the field of artificial intelligence, is gradually entering the public’s field of vision. With its intelligent and anthropomorphic features, it is highly expected by many businessmen, hoping to open up new business areas. However, behind this technological boom, there are many hidden problems and challenges.
I. Chaos in the digital human market
In recent years, the digital human market has shown a prosperous scene, with a variety of digital human products coming out in an endless stream. However, behind this prosperity, there are many chaotic phenomena. In order to pursue profits, some merchants exaggerate the abilities and effects of digital people to induce consumers to buy. They take advantage of the consumer’s curiosity about science and technology and the pursuit of freshness, through a variety of means to create a false business environment, so that people are at a loss.
II. Who is using the “digital person” to make a game?
In this chaotic market, many merchants began to use “digital people” as a game. They are under the banner of high-tech, claiming that their digital human products have powerful features and advantages, and can easily achieve a variety of business goals. However, these merchants are often just empty appearance, lack of real technical strength and innovation. They induce consumers to buy their products by means of false publicity and exaggeration, so as to reap profits.
For example, some merchants will claim that their digital human products possess a high level of intelligence and are able to carry out live banding and interact with users on their own. However, in practice, these digital people often lack sufficient interactive capabilities and emotional expression, and cannot attract users like human anchors. In addition, some businesses will also use the name of “digital human recording and broadcasting” to conduct illegal operations on the platform, so as to obtain more traffic and exposure.
III. Risks and Challenges of the Digital Human Market
In addition to market chaos, the digital human market is also facing many risks and challenges. First, due to the lack of unified standards and norms, the quality of digital person products varies, making it difficult to ensure the rights and interests of consumers. In order to pursue profits, some merchants will use low-priced, low-quality products for sale, resulting in a large number of “cottage” products flooding the market. These products not only fail to meet the needs of consumers, but also may cause damage to the interests of consumers.
Besides, the development and application of digital human technology is still facing technical bottlenecks and moral and ethical problems. At present, digital human technology is still in the stage of continuous development and improvement, and its level of intelligence and interactive ability are still to be improved. At the same time, the application of digital human technology also involves privacy protection, data security and other moral and ethical issues, which need to be fully emphasized and solved.
IV. Future Prospects of the Digital Human Market
Despite the many problems and challenges of the digital person market, its commercial potential is still immeasurable. With the continuous progress of technology and the expansion of application scenarios, digital people will play an important role in more fields. In the future, digital people will not only be limited to areas such as live streaming with goods and virtual idols, but will also be involved in many fields such as education, healthcare and entertainment. At the same time, with the continuous improvement of technology and the resolution of moral and ethical issues, the digital person market will gradually move towards standardization and maturity.
To realize the healthy development of the digital person market, it requires the joint efforts of the government, enterprises and all sectors of society. The government needs to strengthen the regulation and standardization of the digital person market, formulate unified standards and norms, and protect the rights and interests of consumers. Enterprises need to strengthen their technological R&D and innovation capabilities to improve the quality and intelligence of digital person products. At the same time, all sectors of society also need to strengthen their knowledge and understanding of digital person technology and promote its healthy and orderly development. In conclusion, although there are many problems and challenges in the digital person market, its commercial potential is still huge. Only through the joint efforts of the government, enterprises and all sectors of society can we promote the healthy development of the digital person market and realize its true commercial value!
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