Explore the potential and challenges of digital human live streaming.
In recent years, digital human live broadcasting has gained popularity in the Internet industry due to the wave of digitalization. The live broadcast debut of Liu Qiangdong’s AI digital person, “Caixiao Dongge,” generated a lot of criticism, even though this technology has increasingly become a part of our everyday lives. In-depth analyses of the reasoning, difficulties, and potential directions for future development will be conducted as this essay focuses on the various facets of digital human live broadcasting.
Digital Humans’ Objects and Trust Issues Prior to delving into the live broadcast topic of digital humans, it is imperative that we concentrate on the concept of digital humans. Digital humans that are broadcast live can be broadly classified into two categories: fully fictional digital humans, which typically draw viewers in with well-crafted character images, distinctive storylines, and captivating intellectual property; and cloned digital humans, which attempt to mimic real people’s influence in virtual environments by mimicking their appearance, voice, and even their behavioral traits.
Digital humans that are modeled after actual people, however, have severe trust issues. Even though the appearance and behavior of these artificial beings may resemble those of actual people quite a bit, customers are frequently able to distinguish subtle distinctions. When customers learn that their favorite “stars” or “idols” are merely “pseudo-real people” created out of code, they may become upset or even dissatisfied and stop watching live digital human broadcasts. Even though Liu Qiangdong’s AI digital human live broadcast debut produced amazing sales, his personal brand’s effect overshadowed the technological advancements in digital humanization.
The Live Broadcast Effect and Aura of Digital Humans Apart from the trust issue, digital human live broadcasts naturally have limits when it comes to ambiance and triggering consumer instincts. Live broadcasts place a great deal of emphasis on the expressiveness, interactiveness, and on-the-spot responsiveness of the host because they are a communication medium that primarily relies on emotional exchanges. Still, there is a significant difference between synthetic beings and their real-life hosts in these areas
While we can use advanced artificial intelligence technology and algorithm optimization to make digital humans in live broadcasts exhibit more genuine interactions, richer emotions, and quick reactions, the effect of this “simulation” will never be close to that of actual human anchors. Digital people often seem too stiff and mechanical for live broadcasts, which makes it hard to connect with and compel the audience. Live broadcasts demand real emotions and instant responses. Live broadcasts from digital users are therefore more often considered an additional tool than a primary strategy for replacing actual anchors in the current technological landscape.
Giants’ tactics and the anxiety of digital humans Internet behemoths are experiencing more and more severe traffic anxiety as a result of the quick growth of Internet technology and the intense rivalry in the market. To tackle this challenge, a few industry titans have started experimenting with digital human technology in the realm of short films and live broadcasting, attempting to gain market dominance by introducing their own digital human anchors. This straightforward copy-and-subsidiary approach, however, is not sustainable.
First off, unlike actual human anchors, virtual human anchors are unable to build a strong emotional bond and rapport of trust with the viewers, even though they can somewhat increase production efficiency and lower labor costs. Consequently, it is challenging for digital human anchors to compete with genuine anchors in the long-term market rivalry. Second, the digital live broadcast and short video markets have a fairly stable market structure, making it challenging for new players to overturn it with straightforward imitation and copying. Rather, they must use innovation to identify fresh prospects for expansion and growth. Therefore, rather than just replicating already effective methods, it is more crucial for Internet companies to actively investigate new regions and opportunities. In order to respond to the shifting demands of the market, they must keep an eye on the trends in the development of emerging technologies as well as changes in the market. They must also make timely adjustments to their business models and strategic directions.
Prospects and Opportunities for the Future Digital human live streaming has many obstacles and restrictions at the moment, but as long as technology develops and application scenarios grow, there will be plenty of potential in the future. First, a new interactive shopping experience and technique for consumers to interact with digital human live broadcasts is anticipated as a result of the ongoing development of emerging technologies like XR (extended reality). Digital human anchors can engage with users more fluidly and naturally and appear more genuinely in front of them thanks to XR technology. This would significantly improve customers’ engagement and purchasing experience and breathe fresh life into the advancement of digital human live broadcasting.
Second, it is anticipated that digital human live broadcasting will be used and developed in more domains as artificial intelligence technology advances and the range of its application scenarios widens. For instance, digital human anchors can offer customers more individualized and expert services in the areas of online education, medical consultations, and tourism guides. This will provide digital human live broadcasting with more market space and development opportunities.
In conclusion, the key to future development for Internet businesses and developers will be to actively embrace new technology, investigate new applications, and identify new opportunities. They must continually modify their business model and strategic direction to meet the shifting demands of the market. They must also keep a close eye on the development trends of emerging technologies and shifts in the market. To gain the confidence and support of users, they must simultaneously enhance talent development, technology research and development, and the caliber of digital human live broadcasts.
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