The market quickly focused on the launch of Xiaomi Auto’s first model, the SU7. Since its launch, many Xiaomi Auto stores have reported a surge in store traffic and early morning test drive appointments, demonstrating consumers’ enthusiasm and expectations for Xiaomi Auto. Xiaomi’s official data shows that the SU7 received a large number of orders within 24 hours of its launch, and the market response was enthusiastic.
However, as sales soared, Xiaomi Auto also faced a series of challenges. Quality issues became the centre of public attention. According to online news, some consumers encountered serious accidents, such as tyre blowouts, during the test drive of the SU7, which quickly triggered widespread public doubts about the quality of the Xiaomi Auto. Despite Xiaomi’s prompt response, which blamed frequent test drives and poor road conditions for these accidents, the quality issues undoubtedly severely damaged Xiaomi Auto’s brand reputation.
In order to cope with these challenges, Xiaomi Auto is taking active measures. Lei Jun, founder of Xiaomi Group, personally opened the door for the car owner and took photos at the SU7 delivery site. Although this move has improved the consumer’s purchasing experience to a certain extent, in the long run, Xiaomi Auto still needs to win consumers’ trust and loyalty by improving product quality and service levels.
Although the Xiaomi Auto SU7 has performed well in the market, it also faces many challenges. To cope with fierce market competition and increasing consumer demand, Xiaomi Auto needs to work hard to improve product quality, optimize after-sales service, and strengthen marketing in the future. At the same time, Xiaomi Auto needs to pay attention to industry development trends and continue to innovate and upgrade to maintain its leadership position in the new energy vehicle market. Similarly, we also look forward to Xiaomi Auto’s continuous innovation and breakthroughs to bring more surprises and possibilities to the new energy vehicle market.
