With the rapid advancement of technology, digital human short clips are emerging as a transformative force, gradually reshaping the landscape of content creation. This unique mode of creation not only greatly enhances the efficiency of video production but also captivates the attention of numerous government clients and small-to-medium businesses with its lifelike effects and personalized features. Next, we will delve into the current market status, customer demands, technological advancements, product functionalities, and future development trends of digital human short clips.
1. Customer Demands: Pursuing High Quality and Personalization
In the digital human short-circuit market, customer demands are becoming increasingly diverse and personalized. Firstly, customers have extremely high expectations for the appearance, voice, mouth movements, facial expressions, and body movements of digital humans, hoping to achieve the same effect as real-life videos. This demand for high-quality content prompts manufacturers to continuously invest in research and development, enhancing their technological capabilities to meet customer expectations.
Secondly, for customers who need to build personal IP, customised avatars have become an indispensable requirement. They want to quickly generate a large number of narrated videos through digital avatars to showcase their professional image and enhance personal brand visibility and influence. Simultaneously, they prioritize the security of their digital avatars, anticipating potential misuse by others.
In addition, customers also desire efficient and user-friendly video production tools. They hope to quickly generate high-quality narrated videos through simple operations. Therefore, manufacturers need to provide powerful and easy-to-use video production tools to meet customers’ demands for efficiency and convenience.
Finally, customers consider price as a crucial factor when choosing digital human short clip products. They hope to obtain more favourable prices while ensuring quality. Therefore, manufacturers need to develop reasonable pricing strategies to attract more customers.
2. Technological Advancements: Customization and Performance Enhancement
To meet customer demands, digital human short clip manufacturers are constantly making breakthroughs in technology. In terms of customization, manufacturers offer a variety of options ranging from 2D realistic to 3D lifelike styles, allowing customers to customize digital human avatars according to their needs. Meanwhile, manufacturers continuously enhance the driving capabilities of digital humans, optimizing aspects such as mouth movements, facial expressions, and body gestures to make the performance of digital humans more natural and lifelike.
Regarding language understanding capabilities, the introduction of large-scale models has significantly improved the understanding of textual language by digital humans. This enables digital humans to better comprehend user intentions and needs, providing more intelligent and personalized services. For example, when a customer inputs a piece of text, digital humans can automatically adjust their expressions and tones based on the content of the text, making the video more vivid and engaging.
3. Product Features: Fully Meeting Customer Needs
To cater to diverse customer demands, digital human short clip products offer a wide range of features. In addition to basic functions like image cloning and voice cloning, they also include short video production tools, subtitles, adding video materials, customising model settings, and configuring video effects. These features enable customers to quickly generate high-quality narrated videos and meet their personalised video effect requirements.
Furthermore, some manufacturers also provide auxiliary features such as short clip material resources, subtitle style resources, sticker resources, image and video resources, and music resources to assist customers in completing video production tasks more efficiently. The provision of these resources not only enriches the expression forms of videos but also improves the efficiency of video production.
