April 16 – Liu Qiangdong made a stunning appearance at the live broadcast of Jingdong home appliances and home furnishings, and Jingdong supermarket picking and selling with a new image of AI digital man – Jingdong “No. 1 picking and selling” Dong. In this live broadcast, he selected a series of high-quality agricultural products and electrical products, including meat, eggs and milk, rice, flour, grain and oil, as well as air conditioners, TVs, etc., for the majority of consumers to bring a new shopping experience.
In order to celebrate this historic moment, Jingdong has specially prepared a series of attractive benefits, including precious Euro 2024 final tickets and 618 yuan supermarket cards, aiming to give viewers more benefits and surprises.
According to the observation of interface news, when the live broadcast just started, the number of viewers in the live broadcast room of Jingdong home appliances and household appliances and Jingdong supermarket picking and selling climbed rapidly. In just 2 minutes, the viewing volume reached 3,396,000 and 3,007,000 respectively, showing the powerful attraction and appeal of Dong’s digital people.
At 7 p.m. of the day, this exciting live broadcast came to a successful conclusion. At this time, Jingdong home appliances and home furnishings and Jingdong supermarket picking and selling live broadcasts have exceeded the ten million mark in viewing volume, respectively, reaching a staggering 12.75 million and 11.28 million. This data not only refreshes the viewing record of Jingdong live broadcast, but also fully proves the great influence and market potential of Liu Qiangdong’s AI digital people.
The data of “Jingdong Supermarket” shows that 30 minutes after the broadcast, the number of viewers in the live broadcast room exceeded 10 million; within 40 minutes, it was more than 13 million; in the past hour, the number of viewers exceeded 20 million, and the cumulative turnover of the whole live broadcast exceeded 50 million! Not only that, the average length of stay of users during the live broadcast also reached 5.6 times of the daily average, showing the audience’s high recognition and love for Dong’s digital people.
In just 42 minutes of carrying goods, “Dong” showed a high degree of professionalism and affinity. He skilfully introduced various kinds of food, directed the goods on the shelves, guided netizens to brush the comments and even replied to the messages. He spoke at an even pace and with a stable mood, switching seamlessly between different segments, demonstrating his excellent live broadcasting skills and adaptability. Although the image and tone of the digital person were almost the same as that of a real person, the lack of undulation tone of voice made the live broadcast process slightly bland and less vivid. In addition, there were occasional lags, repetitions, and short periods of no sound during the live broadcast, but it did not affect the enthusiasm and participation of the audience.
Overall, the live debut of Liu Qiangdong’s AI digital man was a complete success, which not only demonstrated the strength of Jingdong in the field of artificial intelligence and live bandwagon, but also brought a new shopping experience and surprise for the majority of consumers.
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